Strengths: powerful brand identity, focus on product performance, simple merchandising story, customer satisfaction, and a proven management team and culture focused on innovation.
Weaknesses: very limited product line, narrow focus, considered a male targeted brand, lack of customization opportunities.
Opportunities: new market opportunities, more competitive prices (lower), more outlet stores, new trends always come up, exoand into new markets.
Threats: competitors suchs as Nike, Reebok, and Adidas, customers budgeting may turn them away from their high prices, substitute products on the market, low price importers.
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