Ferrari is a luxury car dealership that has been producing sports cars for many years. Most of their vehicles are built in Italy.
Price range: $190,000-over $500,000
They sell their cars and accessories online and in dealerships. The accessories that they sell start at $5 and goes up. They sell watches, jackets, t-shirts, shoes and many more memorabilia. Since the target market is so small, it is hard to open a lot of dealerships, and since their products are so expensive and desired, people are willing to travel to the big cities to pick out their dream car.
Their target market would be older, wealthy males and females, and young wealthy males and females
These products appeal to me because they are luxurious and stylish.
People would be willing to spend ridiculous amounts of money for theses products because they are stylish, luxurious, and a lot of people dream about driving one. It's all about the dream. People grow up wanting to own a fancy sports car.
This is a picture of basketabll star LeBron James standing beside his Ferrari.
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