Monday, April 16, 2012

The Product Life Cycle

1. A fad- pet rocks- I believe that this product did not last very long because it is not a very good  idea.  I have a hard time trying to figure out how it became popular to begin with.  I see no attraction in having a pet rock and do not understand why people did.  The founder was able to sell over 1.5 million pet rocks.








2. Long Lasting product- Ketchup-  I believe Ketchup has lasted as long at it has because it has a solid company producing it.  Heinz is very popular when it comes to food.  I also think that Ketchup has lasted so long because it is an ingredient that goes on everything.  With the increase in popularity for fast food products such as hot dogs and hamburgers, there is an increase in Ketchup sales too. 





 3. Tech Product- Ipod Nano- This product is made by Apple.  I believe that this product lasted a fairly long time because when it was released, it was the newest and most innovative piece of technology on the market.  The popularity of this product eventually went down because of the introduction of the Ipod touch.  Apple basically had the best product out there and then made it bigger and better.

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