7 Mian Types of Promotion

Personal Selling

Advantage: with this type of promotion, the seller is able to better connect with the customer on a more personal level
Disadvantage: with this type of promotion, it is very expensive to have a seller go to individual houses.

Direct Marketing

Advantage: with this type of promotion, it is cheater for the consumers because they can get coupons and information about the company without having to go the the actual store.  this is also very cheap marketing for the company.
Disadvantage: with this type of promotion, the customer my develop a negative view towards the company because they may feel annoyed that they are getting emails from them.

Advertising

Advantage: with this type of promotion, the message gets across the best and easiest because everyone reads the newspaper, watches TV, listens to the radio and reads magazines.  By connecting with this many people, the company is able to get their message across.
Disadvantage: with this type of promotion, the audience may become annoyed with the constant advertising especially when watching television.  Some people change the channel when advertisements come on.

Public Relations

 Advantage: with this type of promotion, a company can really show their customers their positive details about their company through a third-party.
Disadvantage: with this type of promotion, a company has no control over what exactly is being said about their product or company, which can be negative.

Sponsorship

Advantage: with this type of promotion, your logo can be viewed by millions and millions of people and it helps you associate a company with other businesses through whatever your sponsoring.
Disadvantage:  this type of promotion can be extremely expensive.

Sale Promotion

Advantage: with this type of promotion, customers may have a sense of urgency to buy the product since there are usually a time period on the sales.
Disadvantage: with this type of promotion, customers may see the product as low quality since it is on sale and at a lower price.

Digital Communications

Advantage: with this type of promotion, it is cheap, easy and fast to get a message across to your audience.
Disadvantage: with this type of promotion, it is very easy to send the wrong message since it is just a click of the mouse away.