Example 1

Shreddies had a brilliant extension strategy when they had a huge marketing campaign promoting their new product.  The funny thing is that it wasn't new, they just changed the packaging.  By saying that they had a new product, they were able to make a new marketing campaign that increased the longevity of their product.

Example 2 

Kellogg's mini-wheats cereal has use the technique of slightly changing their product and packaging.  They changed the flavour of their cereals to try and gain back some lost appeal for their products.










Example 3

To extend the product life of Jell-O, instead of only making Jello-O powder, they began making Jell-O pudding cups.  This helped to renew the brand awareness and increase the profitability of Jell-O.







Example 4

Doritos is a perfect example of a company who continually uses extension strategies to lengthen their products life cycle.  The major strategy that they use is making new flavours.  they are always creating new chip flavours that are really tasty.