Your Consumer Profile: M & Ms commercial
Segmentation Factor
|
Specifically:
|
How you would be described?
|
Demographics
|
Age
|
Less than 30
|
Gender
|
Both
| |
Income
|
Disposable
| |
Family Life Cycle
|
Any
| |
Other?
| ||
Psychographics
|
Lifestyle
|
Social, young
|
Taste in Music
|
Party music
| |
Attitude towards health
|
Too young to be concern
| |
Celeb you most admire
|
n/a
| |
Sports/fitness involvement
|
Casual
| |
Extracurricular activities
|
n/a
| |
Other?
| ||
Geographics
|
Urban, Suburban, Rural
|
Urban and suburban
|
Behavioural
(you may want to think of a particular product that you use often or is new to you)
|
Benefits sought
|
Good social snack
|
Loyalty
|
m&ms
| |
Usage
|
Regularly
| |
Occasions
|
snack
| |
User Status
|
n/a
| |
Other?
|
Your Consumer Profile: Suzuki
Segmentation Factor
|
Specifically:
|
How you would be described?
|
Demographics
|
Age
|
Under 40
|
Gender
|
Male
| |
Income
|
Middle class
| |
Family Life Cycle
|
family
| |
Other?
| ||
Psychographics
|
Lifestyle
|
Looking for thrill, likes to have fun, mid aged men
|
Taste in Music
|
Rap/hiphop
| |
Attitude towards health
|
N/A
| |
Celeb you most admire
|
50 Cent
| |
Sports/fitness involvement
|
N/A
| |
Extracurricular activities
|
N/A
| |
Other?
| ||
Geographics
|
Urban, Suburban, Rural
|
All
|
Behavioural
(you may want to think of a particular product that you use often or is new to you)
|
Benefits sought
|
Fun car
|
Loyalty
|
Suzuki
| |
Usage
|
Often
| |
Occasions
|
When you need to drive
| |
User Status
|
n/a
| |
Other?
|
Your Consumer Profile: Doritos
Segmentation Factor
|
Specifically:
|
How you would be described?
|
Demographics
|
Age
|
Under 50
|
Gender
|
Male
| |
Income
|
Disposable
| |
Family Life Cycle
|
Family
| |
Other?
| ||
Psychographics
|
Lifestyle
|
Sense of humor, lives with family,
|
Taste in Music
|
N/A
| |
Attitude towards health
|
Casual
| |
Celeb you most admire
|
N/A
| |
Sports/fitness involvement
|
N/A
| |
Extracurricular activities
|
N/A
| |
Other?
| ||
Geographics
|
Urban, Suburban, Rural
|
Urban and suburban
|
Behavioural
(you may want to think of a particular product that you use often or is new to you)
|
Benefits sought
|
good snack
|
Loyalty
|
Pepsi, Doritos
| |
Usage
|
Often
| |
Occasions
|
Snack
| |
User Status
|
n/a
| |
Other?
|
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