Monday, February 27, 2012

Competitors

Market Leader: An example of a market leader would be Apple in the smart phone industry. 

Market Challenger: An example of a market challenger would be Nike as a challenger to Under Armour. 

Market Follower: An example of a market follower would be Bing for an online search engine.

Market Nicher: An example of a market nicher would be a Pro Hockey Life who only specializes in hockey equipment.

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