Your Consumer Profile:
Segmentation Factor
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Specifically:
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How you would be described?
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Demographics
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Age
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17
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Gender
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male
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Income
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$4000-$5000/year
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Family Life Cycle
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3 brothers, one sister, dating. Live with my mom and brother.
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Other?
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Psychographics
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Lifestyle
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above average student, and sporty. work at mcdonalds in napanee
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Taste in Music
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hiphop
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Attitude towards health
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semi healthy
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Celeb you most admire
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?
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Sports/fitness involvement
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hockey, baseball, rugby
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Extracurricular activities
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sports
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Other?
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Geographics
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Urban, Suburban, Rural
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rural
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Behavioural
(you may want to think of a particular product that you use often or is new to you)
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Benefits sought
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technology
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Loyalty
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underarmor, coke, american eagle, doritos, tostitos, nike shoes
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Usage
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tostitos
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Occasions
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couple bags a week
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User Status
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very often
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Other?
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Excellent info. A marketer would love this info on you!
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