A product that I found that has had an increase in demand in the past couple years because of their marketing is Shreddies. A great idea from their marketing team was to advertised that they had a new product called Diamond Shreddies which were the exact same thing as the original Shreddies but rotated to look like a diamond. They had to change nothing in the manufacturing process, except for the change in the design of the box so this was a great idea that didn't cost a lot of money to do. By doing this they were able to market their current product by saying that it is a new and reinvented product.
http://www.youtube.com/watch?v=ZV6xrmm2mII&feature=player_detailpage
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