After looking at these two companies I have a couple recommendations for Nike and Under Armour. My first reccomendation for Under Armour is to widen their product range. They are mainly into performance clothing such as compression shirt and shorts. I think if they produced more regular clothing, then they would see the number of customers grow. Another recommendation for Under Armour would be to lower their prices a bit. I know when I a shopping for clothes, I sometimes shy away from Under Amrour because of the high prices.
A recommendation that I have for Nike is to advertise a bit more. If I were to think right now of a recent television commercial for Nike, I would be able to come up with one.
Overall, I think that Nike has the competive advantage because of its wider range in products, lower overall prices and stronger brand name. I think that Nike is above Under Armour in every category except for performance athletic products. Once Nike gets better at this they will be 100% better than Under Armour.
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