Lamborghini

 

Lamborghini

Product

• hand made, know for quality, reliability and technical excellence
• luxury sports car

Price

• the price of a lamborghini ranges from $170,000-$380,000, plus upgrades.
• this is a very expensive car brand and is bought buy customers with an insane amount of disposable income

Place

• lamborghini dealerships are located in very busy areas.
• there a only three lamborghini dealerships in Canada

Promotion

• lamborghini uses very little advertising because they have such a well known brand that if someone is buying one, they have planned to buy it for a while.
• the people that can afford one of these cars would know they want one, they wouldn't see an advertisement and they decide they want it.

Consumer

• the typical consumer of a lamborghini would older male, in his mid to late 50s, or a younger male that has a very high income.
• these consumers would live in big cities or outside big cities
• very high income, with a high level of education

Competition

• direct competitors- Audi, Ferrari, Mercedes, and Aston Martin
• indirect competitor- Ford, Chevrolet, GMC, Toyota, jet skies, four-wheelers
• these companies are indirect competitors because the consumer could save a lot of money if they bought the cheaper porducts.